Survey Reveals: 72% of Americans Fail Their Digital Detox Attempt
A new survey reveals a striking paradox in our relationship with technology: despite recognizing the need to disconnect from their devices, most Americans repeatedly fail in their attempts to do so, highlighting the powerful grip of digital technology on daily life.
The study, conducted among 3,000 US residents about their experiences with digital detox attempts, provides unprecedented insights into the challenges of digital wellness in modern life.
Key Takeaways
Here’s a summary of the most interesting findings:
- Despite voluntarily choosing to disconnect, 72% fail to complete their digital detox.
- A state-by-state comparison shows that some states are doing better than others. South Carolina (-31%), Georgia (-21%), and Maryland (-19%) show the lowest failure rates compared to the national average, while Mississippi (+25%), Massachusetts (+22%), and Arizona (+21%) show the highest.
- 51% of detox attempts last just 2 days or less, with only 4% maintaining their detox for more than a month.
- People find it overwhelmingly difficult to disconnect. 78% report finding it "difficult" to do a digital detox, with 41% finding it "extremely difficult".
- Repeated attempts suggest that the "cold turkey" approach isn't working. 56% make multiple attempts per year, with 10% trying more than five times.
- Social media is both a motivator and an obstacle. 64% list "social media overuse" as a reason they did their digital detox, yet 51% relapse by checking social media.
- Besides social media, people list "watching too much streaming content" (39%), "online shopping" (34%), "compulsively checking the news" (34%), "excessive gaming" (30%), and "checking work emails outside of work hours" (25%) as reasons they did a digital detox.
- Young people (30-) and seniors (65+) have different reasons for doing a digital detox. 17% of young people list "following influencers that lead to comparisons" as a reason, while that number is 6% for seniors. 20% of young people list "Overindulging in self-help content" as a reason, while that number is 0% for seniors.
- The reasons people relapse at their digital detox attempt are much the same as the reasons they wanted to do an attempt in the first place. Besides social media, people list "watching too much streaming content" (32%), "online shopping" (26%), "compulsively checking the news" (29%), "excessive gaming" (36%), and "checking work emails outside of work hours" (29%) as activities that made them relapse.
- People try a lot of different strategies to help them complete their digital detox. The most popular strategies for completing a digital detox are to turn off all notifications (46%) and keep your phone in a separate room (41%).
- There are no noticeable differences in strategies applied for people who are successful in completing their digital detox and people who are not, except for one. People who are successful with their digital detox are 85% more likely to switch to a traditional phone, also known as a dumbphone, while doing their detox.
- The survey confirms that people struggle with smartphone addiction, with 43% self-identifying as being addicted to their smartphones.
- Young (30-) people struggle more with their addiction and seniors (65+) less. While 35% feel anxious without their phone, that number rises to 44% when asking young people and decreases to 23% when asking seniors.
- The phenomenon of "phantom vibrations" primarily affects young people. 16% have experienced phantom vibrations, but that number rises to 26% for young people, while only 3% of seniors have experienced it.
- There are remarkable benefits to be had by going through with a digital detox. 47% report reduced stress and anxiety, 46% sleep better at night, 43% feel more productive and 40% experience an overall improvement in mental health.
Why We Conducted This Study
Americans now check their phones an average of 144 times per day, highlighting an urgent need to understand digital wellness challenges. Research from the University of Pennsylvania shows that limiting social media use to 30 minutes daily can significantly improve mental well-being and decrease loneliness and depression.
Recent studies revealing that even the mere presence of a mobile device can lower empathy levels during conversations underscore the need to understand how people navigate digital boundaries in an increasingly connected world.
So whether it's compulsively following election updates, doom-scrolling through news feeds, or having an addiction to social media, we wanted to understand what would trigger people to do a digital detox, the challenges of doing one, how to be successful in completing one and whether it's even worth doing.
72% Fail to Complete Their Digital Detox
The vast majority of people who tried to do a digital detox failed: only 28.1% fully completed their most recent digital detox, while 55% partially completed it and 16.9% failed entirely.
State-by-State Comparison: Interactive Map
Regional analysis reveals significant variations in digital detox patterns.
States like South Carolina (-31% below the national average), Georgia (-21%), and Maryland (-19%) have significantly lower failure rates compared to the national average.
Meanwhile, Mississippi (+25% above the national average), Massachusetts (+22%), and Arizona (+21%) show notably higher failure rates.
These regional differences suggest that cultural and environmental factors may play an important role in digital wellness outcomes.
51% of Detox Attempts Last Just 2 Days or Less
The brevity of most detox attempts highlights the challenge of breaking digital habits. Only 4% maintain their detox for more than a month, while over half give up within 48 hours.
Recent studies show that the average user taps, clicks, or swipes their phone 2,617 times daily, suggesting that breaking such deeply ingrained habits requires more than short-term commitment.
78% Find it "Difficult" to Detox, with 41% Finding it "Extremely Difficult"
An overwhelming 78% of respondents found their digital detox attempts difficult despite voluntarily choosing to disconnect, with 41% describing it as extremely difficult.
Research suggests that this difficulty stems from what experts call the "dopamine-driven feedback loop" - where notifications and responses create a cycle of anticipation and reward, making simple abstinence particularly challenging.
56% Make Multiple Detox Attempts Per Year
The cycle of attempts and failures reveals the depth of digital dependency, with 56% making multiple digital detox attempts within a year and 10% trying more than five times annually.
This pattern of repeated attempts suggests that traditional "cold turkey" approaches to digital wellness may be fundamentally flawed, requiring a more nuanced approach to sustainable digital habits.
64% Detox from Social Media, Yet 51% Relapse Because of It
Social media emerges as both the primary motivation and main obstacle for digital detoxes. This paradoxical relationship makes sense given that half of teens report feeling addicted to their mobile devices, with social media being their primary activity. This dual role of social media suggests that alternative strategies may be needed for managing social media use specifically.
People Detox for a Variety of Reasons Such as Streaming (39%) and Shopping (34%)
Social media might be the biggest reason people want to do a digital detox, but it's not the only reason.
This diverse range of reasons suggests that digital overwhelm isn't just about social media - it's about how technology has permeated every aspect of our lives, from entertainment to shopping to work. As one participant noted, "Phones can be their own sense of jail," reflecting how these various digital activities can collectively create a sense of being trapped in constant connectivity.
Young People (30-) and Seniors (65+) List Different Reasons for Detoxing
Our data reveals a stark generational divide in how different age groups interact with technology, with young people listing "Following influencers that lead to comparisons" and "Overindulging in self-help content" as notable reasons for doing a digital detox.
These differences suggest that younger users aren't just using technology more - they're using it differently, often in ways that more deeply affect their self-image and mental well-being.
People Relapse from the Same Activities They Want to Detox From
Perhaps the most revealing pattern in our data is how the very activities that drive people to attempt a digital detox become their downfall. Here's how the numbers compare:
- Social media: 64% vs. 51%
- Streaming content: 39% vs. 32%
- Online shopping: 34% vs. 26%
- News checking: 34% vs. 29%
- Gaming: 30% vs. 36%
- Work emails: 25% vs. 29%
Interestingly, while most activities show lower relapse rates than their initial trigger rates, gaming and work emails actually show higher relapse rates. This suggests that these activities might be particularly difficult to resist, possibly due to their addictive nature (in gaming's case) or perceived necessity (for work emails).
46% Turn Off Notifications and 41% Keep Their Phone in Another Room as a Detox Strategy
The most common strategies for managing digital use focus on creating physical and digital barriers. These approaches align with recommendations from Everyday Health about the importance of establishing boundaries with technology.
There is no one-size-fits-all strategy that separates the successful detoxers from the unsuccessful, though one certain strategy seems to work better for people.
One Strategy Will Increase Your Chances of Successfully Detoxing by 85%
Switching to a traditional "dumbphone" emerges as the most effective strategy, with successful detoxers 85% more likely to employ this approach. Studies show that more dramatic boundary-setting measures tend to produce better results than partial solutions like simply limiting screen time.
43% Self-identify as Being Addicted to Their Smartphones
The high rate of self-reported addiction in our survey aligns with broader trends. Recent studies show that nearly 57% of Americans admit to being addicted to their phones, suggesting our findings might even be conservative. This widespread acknowledgment of addiction represents a crucial first step in addressing digital wellness challenges.
44% of Young People Feel Anxious Without Their Phone, But Only 23% of Seniors Feel the Same Way
The generational divide in phone anxiety highlights how digital dependency affects different age groups.
Research shows that two-thirds of young people spend four or more hours daily on their phones, far exceeding senior usage. Experts have even coined a term for this anxiety: "nomophobia" (no mobile phone phobia), which appears to be particularly prevalent among younger users.
"Phantom Vibration" is a Generational Phenomenon with 26% of Young People vs. 3% of Seniors Having Experienced It
A divide of 26% vs. 3% is a striking generational difference in experiencing phantom vibrations suggesting that younger users may have developed more intense psychological connections to their devices.
Studies have found that smartphone addiction often correlates with various psychological effects, including anxiety and depression. This phenomenon is particularly common among frequent smartphone users, especially in younger populations, suggesting deeper psychological connections to their devices.
Completing a Detox Can Bring About Remarkable Results
For those who succeed, the benefits are significant and wide-ranging.
The personal accounts of successful detoxers paint a vivid picture of these transformations. "How much better my sleep was and my anxiety almost felt non-existent!" shared one participant. Another reported a profound shift in their daily life: "The world became completely different, works got better, life changed, no more stress or phantom vibrations." One participant described a newfound sense of freedom: "I felt free, and it's a feeling that's not felt regularly."
These improvements suggest that while digital detox is challenging, the potential benefits make it worth pursuing - perhaps with a more sustainable, gradual approach rather than an all-or-nothing attempt.
Implications of Study
Our survey reveals a complex relationship with digital technology that can't be solved with simple solutions. While 72% of people fail at digital detox attempts, those who succeed report life-changing benefits. The fact that even partial success leads to better sleep, reduced anxiety, and improved mental health suggests that perhaps we need to rethink the "all-or-nothing" approach to digital wellness.
The generational differences in our findings - from phantom vibrations to anxiety levels - point to an evolving challenge that will likely become more significant as technology continues to integrate into our daily lives. However, the success of simple strategies like switching to a basic phone suggests that solutions don't always need to be complex.
What's clear is that the desire to find better digital balance is universal, even if the path to achieving it varies from person to person.
Methodology
The research was conducted by via an online panel survey of 3,000 US residents who attempted at least one digital detox in the past year. We employed stratified sampling and post-stratification weighting based on age (18-24: 7.83%, 25-34: 19.08%, 35-44: 23.17%, 45-54: 18.83%, Over 54: 31.09%) and gender (45% male, 55% female) to ensure representative results.
The sample was drawn using probability sampling methods, with responses collected through a secure online platform. The margin of error is +/- 3.1% at a 95% confidence level.